pediped® Debuts Spring/Summer 2011 Collection

 pediped's Launch of the Adventure Line is  the Perfect Outdoor Shoe for Active Children

Expanded Grip 'n' Go™ Line, Vibrant Color Palette Across All Collections Highlight Other Spring/Summer 2011 Offerings

The pediped® Spring/Summer 2011 collection debuts with the new Adventure Line, an innovative collection of eco-friendly, machine washable, water-safe shoes. The new collection, an expansion of the popular pediped® Flex® line, offers style, protection and comfort both in and out of the water.

The functional, yet stylish Adventure Line footwear includes a natural rubber sole, toe caps and Velcro straps. The machine washable shoes are lighter weight and more flexible than other waterproof shoes available on the market. Offered in EU sizes 20-31, the collection features twelve bright colors in two adorable styles: the Nile, a Mary Jane style for girls, and the Amazon, an athletic sandal for both boys and girls. 

The Spring/Summer 2011 collection is pediped’s largest and most innovative to date featuring  more than 75 new styles across pediped® footwear's three lines, Originals®, Grip ‘n’ Go™ and Flex®. The collection features pediped’s signature comfortable fit and a broadened color palette of bright color combinations on trend for Spring and Summer. To meet consumer demand, pediped® has expanded athletic styles, and brought the popular Adrian style across all three lines in brighter colors for boys and girls.

Originals®  

·         The Originals® line of soft-soled infant shoes that mimic barefoot walking continues to grow with more styles and a wider variety of colors. The Daisy shoe has been introduced in three colors including a classic white, white multi and the light pink multi. Colorful sandals for boys and girls are now available with the multi-colored Mimi, available in pink, green and yellow, as well as the Sydney in both browns and blues.

·         The Originals® collection will be priced at $32, and is available for children 0-24 months in age. 

Grip ‘n’ Go™

·         Grip ‘n’ Go™ footwear is made with all the benefits of Originals®, but with special G2 Technology for active toddlers that are transitioning to walking with a more confident stride. Following the overwhelming success of last season’s Grip ‘n’ Go™ launch, pediped® has expanded the line to feature more than 30 styles. Rich, colorful sandals, classic Mary Janes and several new machine washable athletic styles have been added.

·         The Grip ‘n’ Go^™ collection will retail for $39 - $45, and is available for children 9 months to 3 years in age.

Flex®

·         pediped Flex® is the ultimate shoe for confident walkers who have developed a solid, natural stride.  The Flex line offers more than 60 styles in vibrant colors, including the Maggie sandal, Riley sneaker and Sydney sandal for boys.

·         Flex^® styles range in price from $34-$54 and are available in EU sizes 20-29 with select styles now offered in larger sizes up to EU 31. 

The Spring/Summer 2011 collection is now available online at www.pediped.com and in select retail stores.

In addition to the debut of the exciting Spring/Summer 2011 collection, pediped® announces the launch of the pediped® Foundation to support children's causes. Since the company’s inception, pediped® has been committed to bettering the lives of children and to date nearly $700,000 in cash and product donations has been donated to children's charities. The establishment of the pediped® Foundation will help foster even more ways for pediped® to give back to those in need. To learn more about the pediped foundation, visit www.pedipedfoundation.org. 

 
About pediped®

pediped^® footwear was founded in 2004 by Angela and Brian Edgeworth in their quest for the perfect soft-soled shoe for their first daughter. Exceptional quality, unsurpassed comfort and distinctive styling have made the award winning company the fastest-growing children's footwear brand in the United States. pediped^® footwear has been awarded the American Podiatric Medical Association Seal of Acceptance for the promotion of healthy foot development, and the pediped® footwear system has recently been endorsed by researchers associated with Harvard Medical School and Children's Hospital Boston. 

pediped^® footwear is sold in over 3000 stores in the United States and 40 countries worldwide with an offering of more than 120  designs for boys and girls between their three lines, Originals®, Grip ‘n’ Go™ and Flex®. Originals® (soft-soled shoes for newborns to age 2), Grip ‘n’ Go™ (thin rubber-soled shoes for children ages 9 months to 3 years) and Flex® (rubber-soled shoes for children 1 to 6 years) are available in EU sizes ranging from 17 to 31. For more information, visit www.pediped.com or call 1-702-567-0311.

pediped® Footwear Debuts New Tights and Socks Collection

pediped^® is proud to introduce the new Tights and Socks collection. Available in six adorable styles, the Tights and Socks collection comes in a wide variety of fashionable colors designed to compliment any outfit and all pediped^® footwear.

The Ruffle Pima Cotton Capri is an adorable tight with a ruffle trim. These capri tights ($15) are made with Pima cotton, a superior cotton with a longer thread length that is woven into a softer, denser fabric. Pima cotton is light and comfortable, yet provides unparalleled warmth. The high-quality cotton offers long lasting wear.

Also available in Pima Cotton are Pima Cotton Capri tights and Pima Cotton Tights. Both of these tights have a touch of Lycra^® offering a superb fit. Recommended retail for the capri tights is $9.00, Recommended retail for the full tights is $10.

“We are excited to introduce our new legwear collection designed with the comfort, style and quality for which pediped® is known,” said Angela Edgeworth, pediped® President and Co-Founder. “Like our shoes, our new tights and socks are certain to become wardrobe essentials for everyday wear or to provide that perfect fashionable touch for any outfit.”

Pediped is also joining the effort to go green with Organic Tights ($13) and Socks ($5). The Organic Cotton Tights and Organic Cuff Socks and Organic Ribbed Socks are made from certified organic cotton and manufactured using an environmentally friendly process.

The new pediped® Tights and Socks collection is available now on www.pediped.com.

About pediped^®

pediped^® footwear was launched in 2004 by Angela and Brian Edgeworth in their quest for the perfect soft-soled shoe for their first daughter. Exceptional quality, unsurpassed comfort and distinctive styling have made the award winning company one of the fastest-growing children's footwear brands in the United States. pediped^® footwear is sold in over 2500 stores in the United States and 40 countries worldwide with an offering of more than 120 designs for boys and girls between their two lines, Originals and Flex. Originals (soft-soled shoes for newborns to age 2+) and Flex (rubber-soled shoes for children 1-6 years) are available in EU sizes from 20 to 29. For more information, visit www.pediped.com or call 1-702-567-0311.

Stars Step Out: Celebs Sign For a Cause

Stars Step Out to Join pediped® footwear in Raising Funds

for the Make-A-Wish Foundation^®

More than 50 well-known entertainers and athletes will participate in Stars for a Wish, an online auction of autographed pediped® baby shoes to benefit the Make-A-Wish Foundation. The auction will run Oct. 25-Nov. 1 on Charity Buzz at http://www.charitybuzz.com/auctions/Pediped.

Celebrities who signed pediped® baby shoes for the auction include:

MOVIES Jessica Alba, Halle Berry, Pierce Brosnan, Andy Garcia, Molly Ringwald, Rachel Weisz

TELEVISION Tim Allen, Courtney Cox Arquette, Marcia Cross, Jennie Garth, Whoopi Goldberg, Elisabeth Hasselbeck, Heidi Klum, Charlie Sheen, Jon Stewart

MUSIC:Clay Aiken, Kenny Chesney, Faith Hill

SPORTS Jerome Bettis, Anna Kournikova, Shaquille O’Neal, Mark Teixeira, J.D. Drew, David Ortiz

Recipients will receive the shoes attractively displayed in a cherry-finished shadow box or clear acrylic box complete with an engraved plaque.

The Stars for a Wish fundraiser has a minimum goal of $25,000, which will help grant the wishes of children with life-threatening medical conditions. One-hundred percent of the funds raised through the auction will benefit the Make-A-Wish Foundation.

“We were overwhelmed by the willingness of so many celebrities, many of them already familiar with our brand, to generously help us support this cause,” said Angela Edgeworth, President and Co-Founder of pediped® footwear. “Now it’s all up to the public to bid high for these shoes so they not only receive a beautifully presented keepsake from their favorite celebrity, but more importantly, so they will be helping children facing life-threatening medical conditions.”

To learn more about the Stars for a Wish fundraiser and to view a complete list of participating celebrities, visit www.pediped.com/stars.

About pediped®

Pediped® footwear was launched in 2004 by Angela and Brian Edgeworth in their quest for the perfect soft-soled shoe for their first daughter. Exceptional quality, unsurpassed comfort and distinctive styling have made the award winning company one of the fastest-growing children's footwear brands in the United States. Pediped® footwear is sold in over 2500 stores in the United States and 40 countries worldwide with an offering of more than 120 designs for boys and girls between their two lines, Originals and Flex. Originals (soft-soled shoes for newborns to age 2+) and Flex (rubber-soled shoes for children 1-6 years) are available in EU sizes from 20 to 29. For more information, visit http://www.pediped.com/ or call 1-702-567-0311.

About the Make-A-Wish Foundation

The Make-A-Wish Foundation grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. Founded in 1980 when a group of caring volunteers helped a young boy fulfill his dream of becoming a police officer, the Foundation is now the largest wish-granting charity in the world, with 65 chapters in the United States and its territories. With the help of generous donors and nearly 25,000 volunteers, the Make-A-Wish Foundation grants a wish every 40 minutes and has granted more than 180,000 wishes in the United States since its inception. For more information about the Make-A-Wish Foundation, visit wish.org and discover how you can share the power of a wish^®.