What is it? The program, called Shine On Now, is a cause-related initiative focused on inspiring girls to make a difference in the community.
How does it work? The Shine On Now website will empower girls to contribute ‘stars’ to help four great organizations – the National Wildlife Federation, Kids in Distressed Situations, Save the Children, and the National Association of Children’s Hospitals. American Girl is pledging up to $1M in goods and money based on the number of ‘stars’ girls contribute (there is no cost associated with contributing a star and for each star we will donate $1).
American Girl’s mission with the Shine On Now program is to inspire young girls to make a difference in their communities. To do that, we have created www.ShineOnNow.com (full-laucnh on July 13th) – an interactive site where girls (with mom’s help) can contribute one star towards four charitable organizations – the National Wildlife Federation, Kids in Distressed Situations, Save the Children and National Association of Children’s Hospitals. American Girl is pledging up to $1M in goods and money based on the number of ‘stars’ girls contribute (there is no cost associated with contributing a star and for each star we will donate $1).
To foster a spirit of goodwill and help make the world a brighter place, American Girl is introducing Shine On Now™—a new charitable initiative that harnesses the collective power of girls to help others in need. Through Shine On Now, American Girl is calling on girls across the country to help the company give $1 million in clothes, books, dolls, and money to the following four organizations: Kids in Distressed Situations,Save the Children U.S.A., National Association of Children’s Hospitals and Related Institutions, and National Wildlife Federation. Beginning July 13, 2010, girls can visit shineonnow.com to contribute a free ‘star’ to the effort. The goal is to collect one million stars by the end of the program on July 31, 2010. In addition, for every star a girl contributes (she can donate up to 100 each day!), her name will automatically be entered in a daily drawing to win a new My American Girl™ doll.
As part of the Shine On Now initiative and to further encourage girls to let their spirits shine, American Girl is also launching a brand-new virtual campus, Innerstar University™—a fun, safe online world where girls learn to be their best through a variety of games, quizzes, and other enriching activities that help boost their confidence and strength. Access to the new virtual world is free with each 18-inch My American GirI doll—the company’s newly enhanced contemporary product line that allows a girl to create a special doll as unique as she is.
To help American Girl reach their goal of one million stars WE have partnered to raise awareness and have become an official Shine On Now Parent Partner. American girl contributed an automatic 1,000 stars to get us started as we work with American Girl fans to serve as advocates for Shine On Now!
But, right now you can start by downloading an Ambassador kit on the Shine On Now site. And stay-tuned for when the site is fully launched on July 13th to begin donating stars! We will be giving you the chance to win a new MY AMERICAN GIRL doll (VERY SOON!) which is a new doll collection that features more customization options and the brand new educational and fun virtual world - Innerstar U.
Make sure you stay-up-to date with Shine On Now on Facebook, Twitter and make sure you check them out on YouTube and help spread the word now! Also, watch Sprinkles for when we launch the My American Girl doll giveaway!